Five-year cultural promotion campaign launched in Shanghai

A cultural promotion campaign themed "Our Water: Flowing from Shanghai - Intercultural Dialogues among World Cities" was officially launched in Shanghai on Thursday.

Hosted by the Shanghai United Media Group and

various organisations including Shanghai International Culture Association, the campaign will run for five years and see Shanghai hold a variety of activities aimed at facilitating dialogues with one world-class riverside city each year. The first city on the list is Paris.

Themed "When the Suzhou Creek meets the Seine River", this year's event will foster discussions between Shanghai and Paris regarding areas like city upgrading, waterfront area management, sustainable economic development, and cultural innovation.

"We believe that the activities of the upcoming year will once again connect the two world-class historical and cultural cities and promote exchanges between them in various fields," said Ma Xiaohong, deputy head of the publicity department of the Shanghai Municipal Committee of the Communist Party of China.

David Kibler, deputy consul general of the Consulate General of France in Shanghai, said he expects the two cities to continue their collaborations in the fields of culture, sports, and environment.